APCO Insight

APCO Insight is the full-service global opinion research consultancy at APCO Worldwide

We deploy sophisticated qualitative and quantitative research methodologies to inform communication, stakeholder engagement and business strategies. With experience in more than 70 countries, APCO Insight works with the world’s leading companies, associations and public-sector organizations to turn reliable research data into actionable recommendations that enable our clients to engage their stakeholders and achieve success.

Focused on outcomes: Effective communication must go beyond enhancing trust and changing hearts and minds; it must also deliver real and tangible value. Our strategic communication research helps clients develop strategies that have a measurable and predictive impact on behavioral and business outcomes.

A firm without walls: We are a fully integrated team that works hand-in-hand with APCO’s more than 600 experts that include former elected leaders; government officials; journalists; ambassadors; business and nonprofit executives; and communication and Internet experts.

Discrete audience research: Leveraging our public affairs and issues management heritage, APCO Insight specializes in research among hard-to-reach audiences, particularly policymakers and regulators around the world. Our team also has extensive experience reaching other discrete audiences, including opinion-leading publics, business executives, health care professionals, investors, analysts and B2B customers.

Methodological rigor: Research is only as good as the methods that are used to collect and analyze data. APCO Insight comprises a team of research and statistical experts who apply the most innovative and rigorous methodologies. We have developed cutting-edge proprietary tools that help provide real insight into our clients’ challenges.

New Insights

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